Strategy: Determining if video should become a part of an interactive marketing and advertising strategy

• What campaigns and Web sites benefit from having a video component
• Integrating video into the creative mix.
• Video media on the Web... and beyond (formats for the Web and portable media)
• Video and search - does one preclude the other?

Practice: Interactive and Online Video Case Studies
What's out there, and what's really good? This session is designed to immerse you in online and interactive video creative. Campaign case studies from differing verticals will be presented by a variety of advertisers, marketers and agencies. They'll discuss their challenges, strategies, execution and the results behind the campaigns.

Gauging Success: Metrics for Online Video
What determines the success of interactive video marketing campaigns? What do you measure: clicks, views, time spent, engagement, pass-alongs or some other campaign component? How do advertisers integrate data from online video with other marketing initiatives, from search to site traffic to display advertising? In this panel, leading marketing and measurement experts will discuss varying approaches to video metrics.

Sponsored Vendor Panel
What are some of the newest, most gee-whiz, I-didn't-know-you-could-do-that products and services out there? Interactive video service providers show and tell.

Production & Distribution
What goes into budgeting online video advertising? What are the production considerations? Once you've got it in the can, what's the best way to get it out on the Web? Streaming? Hosting? This is the nuts-and-bolts session that explores the options and prepares advertisers with the right questions to ask their agencies and media buyers.

Online Video Advertising: The Future
Where's all this stuff going, anyway? Will video become truly searchable? Do any trends indicate the advertising formats consumers will be comfortable with, and advertisers can live with? Will video advertising become as ubiquitous on mobile devices as it now is on the Web? And most importantly, what should advertisers be doing today to prepare for tomorrow? While we don't have a crystal ball, we do have a panel of experts who spend a lot of time thinking about online video's future.